HandyRandy Communications Inc.

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*Typical client reaction. Results may vary.

Other side-effects of working with HandyRandy include general giddiness, accelerated sales, competitor envy, hearty congratulations from colleagues and bosses and an uncontrollable impulse to mutter “Wow.”

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Personality
Does your business have
a personality?

Of course it does!

Learn more.

Business Personality Scale

To gain an insight into your business's personality, please select the button that you feel most accurately represents the position for your business's personality.

Insight: 3 Casual

An example might be Toys R Us

As their primary customers are mothers of young children, the business personality mirrors the look of the products they carry, bright and bold.

Insight: 2 Casual

An example might be Second Cup Coffee

Its customers being urban professionals, the retailer's business personality extends the product characteristics and promotes a relaxed environment.

Insight: 1 Casual

An example might be a chain retailer like Zellers or Canadian Tire

The retail chain customers are often low- to mid-income families. As such, the retailer's business personality is typically straight forward and value-driven.

Insight: 1 Corporate

An example might be Home Depot or Mountain Equipment Co-op

With moneyed urbanites as its primary customers, these retailers business personality project a clean and simple-but-abundant attitude.

Insight: 2 Corporate

An example might be an international retailer like Calvin Klein

Higher-end customers who are very brand-savvy push this business's personality into the upper realm of fashion and high-value impulse purchases.

Insight: 3 Corporate

An example might be a law firm such as McCarthy Tetrault LLP.

Executives in 3-piece suits are the norm here. Tight knit and orderly, the business personality is all-business, no nonsense.

But that's only a start. HandyRandy's experienced team can help you make critical business and marketing decisions meant to improve your opportunities for success. Talk to us now.

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HandyRandy Notables

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UPDATE

New items posted to our blog.  HandyRandyCom Blog



Fall 2010
In a word: INCREDIBLE! In addition to new projects with our existing clients, this fall saw an unprecedented number of new additions to our family of fantastic clients, including:

  • StarwallWest (Demountable Walls)
  • ROGERS Communications (B2B)
  • The Alder Creek Housing Company (the Homesteads of Langdon)
  • Teatrx (Planning, Design & Integration of Audio/Visual Solutions)
  • Newcastle Homes & Renovations
  • SAGE Investment Advisors
  • Top Gun Coatings
  • Astorino Consulting (iPhone/iPod App)
  • NAL Resources (Oil & Gas)
  • MiniBulk (Flexible Intermediate Bulk Containers)
  • Wildwood Cabinets
  • ... and a few more soon to be announced.


January 2010

Launched new website addressing small- to medium-sized businesses.



2010

HandyRandy partners with Cogneva to create awareness/fund-raising web sites and print collateral pro-bono for “Its My History, Too!” - a historical and educational account of People Living with Disabilities in Alberta from the past 100 years. Learn more. (PDF, 1.12 MB) | vecova.ca



2009

RefreshedIT blog article cites our Creative Director’s approach to team building. “An example of Real World Social Networking” by Kersten Kloss. “I had the great pleasure of meeting someone truly innovative that I found on LinkedIn. What made him so innovative?  His passion for networking and team building.” Read the full article.



2009-2010

Motivated by friends’ and family members battles with cancer, our contract writer, Stephen Lund (along with HandyRandy’s friends, clients and suppliers), worked to raise several thousand dollars in donations for the Alberta Cancer Foundation through his participation in the 2009 Ride to Conquer Cancer. Stephen has already signed up for next year’s ride. Support his ride for June 26 and 27, 2010!



2009

HandyRandy’s creative director re-affirms his commitment to others by pledging to spend at least 10% of his professional time “helping repair the world” through non-profit activities and educating others on the topic of ethics. Along with pro-bono work, Randy has been a guest speaker on the topic of Ethics in Advertising to senior visual communications students at the Alberta College of Art and Design as well as Mount Royal University public relations students.



2008

HandyRandy’s work for OmniArch Equity Partners makes international impact, earning our client an opportunity to represent a USD $500-million fund based out of London, England. omniarchcapital.com
(Footnote: the work was done from our creative director’s hospital bed while he fought stage 4 bone marrow cancer. He won that fight ...along with the hearts of several nurses!)



2007

HandyRandy wins the Intergulf-Cidex account to handle all print, display, video, web, signage, sales centre and advertising needs for Westgate Park - a triple high-rise executive condo development (the largest of its kind in Alberta). westgatepark.ca



2006

HandyRandy wins Kudu Industries (Kudu Pumps) account to develop print materials for its unique line of progressing cavity pump equipment. Today, Kudu remains an important client to HandyRandy.



2006

HandyRandy wins Lifeform Manufacturing account to develop print collateral, trade show displays, and retail collateral for its line of executive chairs and seating accessories. lifeformchairs.com



2005

HandyRandy implements significant quality control measures and puts a proprietary project management system in place, allowing our small firm to handle hundreds of tasks and projects simultaneously.



2005

HandyRandy develops ground breaking public awareness posters for the Men’s Alternative Safe House (MASH) - at the time, one of only three known men’s shelters in the world.



2005

HandyRandy wins AvMax Aviation account to develop a series of posters addressing the aviation maintenance firm’s post-9/11 challenges, followed by the creation of corporate print materials and advertising.



2004

HandyRandy wins the Toromont Energy Systems (now Enerflex) account to develop an 80’ x 60’ trade show display tent for the Global Petroleum Show, including entry features, print collateral, videos, sales marketing materials and more with a refreshed visual identity for the international leader in natural gas compression. Hundreds of successful projects later, Toromont continues to be a major client to HandyRandy. toromontsystems.com



2003-2004

Our logo/identity project for local organic produce grower Hotchkiss Produce gains international notice as it is named as one of the year’s top 300 identities out of thousands of submissions received from design firms in 40 countries. The results were published in a 258-page table-top book by Robert L. Peters and Rockport Press. hotchkissproduce.com



2002

Our company gets its name from client greetings of “Hello, handy Randy!”



2001

Putting words into action, we establish client-friendly policies of no markups, simplified project-based billings and off-the-clock discussions, and we further champion an atmosphere of ethical business practices and transparency.



2000-2005

Engaged as agency of record for Trico Homes, we go on to raise the bar for homebuilder/developer marketing materials. We even help name the new Calgary communities of Keturah and Saddlecrest.



December 1999

Our company gets its start as our creative director exits the ad agency world in favour of fresh thinking on the provision of creative work and communications consulting. Fully understanding that no single individual can do it all, he forms Get a Strategy!, a network of industry professionals in early 2000. The Get a Strategy initiative successfully opens opportunities for talent and clients alike by offering pre-qualified talent on what is essentially an à la carte basis.



Interested in keeping track of us? Follow us on Twitter.

Since 1999

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Aaron Machine Shop

Aaron Machine Shop asked us to elevate their web presence (and brochure) to a professional standard, targeting new prospects as well as reinforcing their reputation for a “Get it done” approach.


ROGERS Communications

Bold branding & trade-show graphics for ROGERS Communications, Business Marketing.


Ovation at Westgate Park

Marketing campaign for Ovation, a high-rise tower in Westgate Park, the largest development of its kind in Alberta.


OmniArch Equity Partners

Created for OmniArch Equity Partners, the book has garnered international attention, earning the client an opportunity to represent a $500M US Fund.


Mens Alternative Safe House

Public awareness posters for the Mens Alternative Safe House (MASH), a shelter created for men and fathers fleeing female-perpetrated domestic abuse.


Fortify IT Corporation

Identity project for Fortify IT, a local information technology firm.


AvMax

Print collateral for AvMax, a leading Aviation maintenance firm.


Toromont Energy Systems

A sampling of print, web and display collateral for Toromont Energy Systems, a global leader in the manufacture of Natural Gas Compression units.


Lifeform Manufacturing

Print and display collateral for Lifeform Manufacturing, showcasing their Executive Chairs product.


Aero Aviation

Double-page brochure spreads for Aero Aviation, an aircraft maintenace firm.


Kudu Industries

Print brochures for Kudu Industries (ENG, SPA, RUS).


Anvy Digital Imaging

Direct mailer and displays for Anvy Digital Imaging, a large format printer. The sample banner-stand artwork in the mailer is a project within a project.


Turner Efficiency

Micro-site for an efficiency coach. A true example of “Do as you teach.”


Sabaya Magazine

Cover for a “Clean Teen Magazine.”


Trico Homes

Information & sales brochure for a multi-family homes project located in Hanson Ranch, built by Trico Homes.