HandyRandy Communications Inc.

Personality

Personality. Your business has one.

Casual or corporate (or anywhere in between), personality is just one of the many important factors affecting your firm's opportunities for communications success.
Learn more.

Business Personality Scale

To gain an insight into your business's personality, please select the button that you feel most accurately represents the position for your business's personality.

Insight: 3 Casual

An example might be Toys R Us

As their primary customers are mothers of young children, the business personality mirrors the look of the products they carry, bright and bold.

Insight: 2 Casual

An example might be Second Cup Coffee

Its customers being urban professionals, the retailer's business personality extends the product characteristics and promotes a relaxed environment.

Insight: 1 Casual

An example might be a chain retailer like Zellers or Canadian Tire

The retail chain customers are often low- to mid-income families. As such, the retailer's business personality is typically straight forward and value-driven.

Insight: 1 Corporate

An example might be Home Depot or Mountain Equipment Co-op

With moneyed urbanites as its primary customers, these retailers business personality project a clean and simple-but-abundant attitude.

Insight: 2 Corporate

An example might be an international retailer like Calvin Klein

Higher-end customers who are very brand-savvy push this business's personality into the upper realm of fashion and high-value impulse purchases.

Insight: 3 Corporate

An example might be a law firm such as McCarthy Tetrault LLP.

Executives in 3-piece suits are the norm here. Tight knit and orderly, the business personality is all-business, no nonsense.

But that's only a start. HandyRandy's experienced team can help you make critical business and marketing decisions meant to improve your opportunities for success. Talk to us now.

10th Anniversary

What's this all about?

2010 marks our 10th Anniversary serving clients within a culture of transparency, collaboration and client service.
Notables.

Stephen Lund

200 kilometres. 1,742 cyclists.
$6.9 million for cancer research in Alberta.

Including an "afterburn" ride, our friend and contract copywriter Stephen Lund clocks a total of 254 km in support of cancer research.

It's My History, Too!

It's My History, Too!

Helping Alberta's people with disabilities create a landmark museum-grade educational exhibit.
Will you make a difference, too?

Navigation

HandyRandy Notables

Interested in keeping track of us? Follow us on Twitter.



January 2010
Launched new website addressing small- to medium-sized businesses.



December 1999
Our company gets its start as our creative director exits the ad agency world in favour of fresh thinking on the provision of creative work and communications consulting. Fully understanding that no single individual can do it all, he forms Get a Strategy!, a network of industry professionals in early 2000. The Get a Strategy initiative successfully opens opportunities for talent and clients alike by offering pre-qualified talent on what is essentially an à la carte basis.

2000-2005
Engaged as agency of record for Trico Homes, we go on to raise the bar for homebuilder/developer marketing materials. We even help name the new Calgary communities of Keturah and Saddlecrest.

2001
Putting words into action, we establish client-friendly policies of no markups, simplified project-based billings and off-the-clock discussions, and we further champion an atmosphere of ethical business practices and transparency.

2002
Our company gets its name from client greetings of "Hello, handy Randy!"

2003-2004
Our logo/identity project for local organic produce grower Hotchkiss Produce gains international notice as it is named as one of the year's top 300 identities out of thousands of submissions received from design firms in 40 countries. The results were published in a 258-page table-top book by Robert L. Peters and Rockport Press. hotchkissproduce.com

2004
HandyRandy wins the Toromont Energy Systems account to develop an 80' x 60' trade show display tent for the Global Petroleum Show, including entry features, print collateral, videos, sales marketing materials and more with a refreshed visual identity for the international leader in natural gas compression. Hundreds of successful projects later, Toromont continues to be a major client to HandyRandy. toromontsystems.com

2005
HandyRandy wins AvMax Aviation account to develop a series of posters addressing the aviation maintenance firm's post-9/11 challenges, followed by the creation of corporate print materials and advertising.

2005
HandyRandy develops ground breaking public awareness posters for the Men's Alternative Safe House (MASH) - at the time, one of only three known men's shelters in the world.

2005
HandyRandy implements significant quality control measures and puts a proprietary project management system in place, allowing our small firm to handle hundreds of tasks and projects simultaneously.

2006
HandyRandy wins Lifeform Manufacturing account to develop print collateral, trade show displays, and retail collateral for its line of executive chairs and seating accessories. lifeformchairs.com

2006
HandyRandy wins Kudu Industries (Kudu Pumps) account to develop print materials for its unique line of progressing cavity pump equipment. Today, Kudu remains an important client to HandyRandy. We most recently completed a large-scale web site project with our technology partner Cogneva. kudupump.com

2007
HandyRandy wins the Intergulf-Cidex account to handle all print, display, video, web, signage, sales centre and advertising needs for Westgate Park - a triple high-rise executive condo development (the largest of its kind in Alberta). westgatepark.ca

2008
HandyRandy's work for OmniArch Equity Partners makes international impact, earning our client an opportunity to represent a USD $500-million fund based out of London, England. omniarchep.com

(Footnote: the work was done from our creative director's hospital bed while he fought stage 4 bone marrow cancer. He won that fight ...along with the hearts of several nurses!)

2009
HandyRandy's creative director re-affirms his commitment to others by pledging to spend at least 10% of his professional time "helping repair the world" through non-profit activities and educating others on the topic of ethics. Along with pro-bono work, Randy has been a guest speaker on the topic of Ethics in Advertising to senior visual communications students at the Alberta College of Art and Design as well as Mount Royal University public relations students.

2009-2010
Motivated by friends' and family members battles with cancer, our contract writer, Stephen Lund (along with HandyRandy's friends, clients and suppliers), worked to raise several thousand dollars in donations for the Alberta Cancer Foundation through his participation in the 2009 Ride to Conquer Cancer. Stephen has already signed up for next year's ride. Support his ride for June 26 and 27, 2010!

2009
RefreshedIT blog article cites our Creative Director's approach to team building. "An example of Real World Social Networking" by Kersten Kloss. "I had the great pleasure of meeting someone truly innovative that I found on LinkedIn. What made him so innovative? His passion for networking and team building." Read the full article.

2010
HandyRandy partners with Cogneva to create awareness/fund-raising web sites and print collateral pro-bono for "Its My History, Too!" - a historical and educational account of People Living with Disabilities in Alberta from the past 100 years. Learn more. (PDF, 1.12 MB) | vrri.org

Today and beyond
HandyRandy continues to earn new accounts and receive ongoing projects from its 300+ satisfied clients.

Interested in keeping track of us? Follow us on Twitter.

Since 1999

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